Uplift Modeling Basics
Uplift modeling is a predictive modeling technique that aims to identify the individuals who are most likely to respond positively to a specific treatment or intervention. This technique is particularly useful in marketing and customer relationship management, where the goal is to target customers who are likely to be influenced by a marketing campaign or offer. By distinguishing between those who are positively influenced by the treatment and those who are not, uplift modeling helps organizations optimize their targeting strategies and maximize the return on investment of their marketing efforts.